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General Enterprises Company (GECO), part of Al Batha Group was established in 1950’s, well before the development of the oil industry in the southern Gulf. Over the last five decades GECO has established prestigious franchises for some of the most popular household names in the consumer electronics and domestic appliances industry.
GECO is the sole and exclusive distributor in the UAE for a range of consumer electronics and domestic appliances brands like Indesit (Italy), Scholtes (France), Westpoint (France), Akai (Japan), PRINCESS (Holland), Coby (USA), Vivitar (USA), Polaroid (USA).
GECO operates a strong countrywide dealership network that is supported by two fully equipped state-of-the-art service centres in Sharjah and Abu Dhabi as well as custom-built modern warehouses and a large fleet of vehicles. The distribution of GECO products is further augmented by strategically placed showrooms across the country.
GECO is recognised throughout the UAE as the first choice for millions of buyers in all segments for home entertainment products and domestic appliances. Indeed the GECO flag flies high, aptly, with its slogan “We make Better Homes”.
To improve the quality of life for our people, customers and society.
GECO to be the "First Choice" for customers, principals and employees by expanding and consolidating its market base & recognized as a pioneering multinational utilizing international best practices.
LEADERSHIP
We lead by example, lifting people's vision to a higher level, the raising of their performance to a higher standard, the building of their personality beyond its normal limitations, so that others are motivated to follow towards the achievement of shared vision.
We foster an environment within the organisation that encourages risk taking, recognition, rewards and empowerment allowing leadership skills to emerge.
- Visionary
- Dynamic
- Motivation
- Mentoring
- Calculated Risk Taking
ETHICS
We willingly comply with the highest ethical standards to serve the best interests of the customers and the society. We behave in a way that makes our people, customers and society trust our business by being fair, honest & loyal.
We demonstrate transparency by sharing knowledge to create a culture where our people are able to contribute freely.
- Respect
- Trust & Integrity
- Honesty
- Loyalty
- Transparency
EMPOWERMENT
By delegating authority we create an environment in which our people take decisions with responsibilty and accountability to achieve our Mission and Vision.
- Authority
- Accountability
- Responsibility
- Decision Making
PROFESSIONALISM :
We follow best business practices so that we are recognized for our expertise to serve the best interest of our customers and the society.
We foster respect and trust, simplify transactions and make the quality of life more enjoyable and satisfying with planning, team work and knowledge.
- Organised
- Analytical
- Rational
- Team work
- Knowledge
OPEN TO CHANGE :
We provide the framework for our people to be innovative and proactive and create new opportunities. We improve our performance by creating a culture of active participation by all our people to add value to the way we work.
- Creative
- Proactive
- Participative
- Adaptable
- Learning
- Communication
EQUAL OPPORTUNITIES :
We believe in a culture of equal opportunities that enhances team member engagement, performance and retention that promote the company's goals while helping team members to meet their personal goals.
- Impartial
- Motivation
- Recognition
Career Development & Growth
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