Welcome on board as a new team member of GECO. We've prepared this Team Member Handbook for you so you can familiarise yourself with the company and how things work here. You will also have a clear understanding of what you can expect from the company and what the company expects from you.

AL BATHA GROUP

GECO is a part of AL BATHA Group (www.albathagroup.com), a reputed business conglomerate in the United Arab Emirates. It is a well-diversified group with over 20 companies managed by highly quality driven professionals.

Al Batha Group is one of the largest private business groups in the UAE. The Group consists of 7 divisions comprising more than 20 autonomous companies in the diversified sectors of automobiles, pharmaceuticals, contracting, manufacturing, electronics, FMCG, real estate, education etc... Al Batha group itself has grown from small beginning to play a substantial role in the modern United Arab Emirates.

Al Batha is the Arabic word for 'valley'. The word conjures up flowing streams green palms & rich fields all sustained by decades of calm, purposeful activity. Today Al Batha Group continues to nurture and develop its strategies and diverse activities as a successful, international business house.

Al Batha Group Board of Directors

The Al Batha Group seven divisions

1. Al Batha Automotives Group consisting of,

• Arabian Gulf Mechanical Centre (BMW)
• Auto Star Trading (Skoda)

2. Al Batha Consumer Products Group consisting of,

• Gulf International
• International Beverages & Filling Industries
• Global Food Industries
• Best Harvest
• Malila Trading

3. Al Batha Engineering Group consisting of,

• TECON
• GECO Chemicals
• GECO Engineering
• GECO Mechanical & Electrical Company
• Al Abir

4. Al Batha Health Care Group consisting of,

• Modern Pharmaceutical Company
• Unicare Trading Establishment

5. Al Batha Home Products & Retail Group consisting of,

• General Enterprises Company
• Super General Company

6. Al Batha Household & Personal Care Group consisting of,

• Detergents Industrial & Trading Company - Ditra
• Scitra
• Medad Printing Press

7. Al Batha Real Estate Group consisting of,

• Al Batha Real Estate

GENERAL ENTERPRISES COMPANY (GECO)

A wholly owned subsidiary of the Al Batha Group, GECO was established as early as the 1950’s and presently holds franchises for some of the most popular household names in the consumer electronics and domestic appliances market in the Gulf region.

GECO operates a strong countrywide dealership network with over 200 dealers that is supported by a proactive marketing team with innovative plans, fully equipped modern service centres in Sharjah & Abu Dhabi over 65000 SFT modern warehousing facility in Sharjah and a large fleet of vehicles that criss-cross the length and breadth of the UAE.

The recognition has come to GECO with coveted ISO 9001:2000, certifying our services meeting the toughest standards set for excellence in meeting customer satisfaction.

GECO is recognized throughout the UAE as the first choice for the discerning buyers of home entertainment products and domestic appliances. We are also members of the well coveted Dubai Quality Group.

Our Mission

To improve the quality of life for our people, customers and society

Our Vision

GECO to be the “First Choice” for customers, principals and employees by expanding and consolidating its market base & recognised as a pioneering multinational utilising international best practices

Our Values

Leadership

We lead by example, lifting people’s vision to a higher level, the raising of their performance to a higher standard, the building of their personality beyond its normal limitations, so that others are motivated to follow towards the achievement of shared vision.

We foster an environment within the organisation that encourages risk taking, recognition, rewards and empowerment allowing leadership skills to emerge.

• Visionary
• Dynamic
• Motivation
• Mentoring
• Calculated Risk Taking

Ethics

We willingly comply with the highest ethical standards to serve the best interests of the customers and the society. We behave in a way that makes our people, customers and society trust our business by being fair, honest & loyal.

We demonstrate transparency by sharing knowledge to create a culture where our people feel able to contribute freely.

• Respect
• Trust § Integrity
• Honesty
• Loyalty
• Transparency

Empowerment

By delegating authority we create an environment in which our people take decisions with responsibility and accountability to achieve our Mission and Vision.

• Authority
• Accountability
• Responsibility
• Decision Making

Professionalism

We follow best business practices so that we are recognized for our expertise to serve the best interests of the customers and the society.

We foster respect and trust, simplify transactions and make the quality of life more enjoyable and satisfying with planning, team work and knowledge.

• Organised
• Analytical
• Rational
• Team work
• Knowledge

Open to Change

We provide the framework for our people to be innovative and proactive and create new opportunities. We improve our performance by creating a culture of active participation by all our people to add value to the way we work.

• Creative
• Proactive
• Participative
• Adaptable
• Learning
• Communication

Equal Opportunities

We believe in a culture of equal opportunities that enhances Team Member engagement, performance and retention that promote the company’s goals while helping Team Members to meet their personal goals.

• Impartial
• Motivation
• Recognition
• Career Development & Growth

Offices

Operating System

GECO went on-line with SAP-ERP Solutions on January 01, 2000. All sales offices, showrooms, warehouses, service centres as well as the Head Office are connected through the SAP network.

Recognition

Member of Dubai Quality Group and Member of TEG (The Electronic Group)